Before, Kicksend used to be like every other file transfer web application out there. "Share files easily with friends", they said.
<hypothesis>
That's not enough. How are they different? What makes them unique? Is file sharing really that big a problem??
They look at their logs and realize, "duh! everyone is using this service to send personal videos and pictures to friends". It's kind of an Instagram moment. Not many people sending across pdfs and docs.
Scratch file sharing. Let's be all about sharing pics and videos with friends since that's what they're sharing anyway. We also neatly skip the whole "sharing of pirated material problem" that generic filesharing services might face.
Added bonus, personal pics and videos are so important that people may be willing to pay to back them up in addition to transferring them.
</hypothesis>
Kicksend now is all about friends & family sharing pics. Tagline: "Send private batches of photos & videos to people you love". Awww.
<hypothesis>
That's not enough. How are they different? What makes them unique? Is file sharing really that big a problem??
They look at their logs and realize, "duh! everyone is using this service to send personal videos and pictures to friends". It's kind of an Instagram moment. Not many people sending across pdfs and docs.
Scratch file sharing. Let's be all about sharing pics and videos with friends since that's what they're sharing anyway. We also neatly skip the whole "sharing of pirated material problem" that generic filesharing services might face.
Added bonus, personal pics and videos are so important that people may be willing to pay to back them up in addition to transferring them.
</hypothesis>
Kicksend now is all about friends & family sharing pics. Tagline: "Send private batches of photos & videos to people you love". Awww.
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