Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts

Thursday, September 6, 2012

Web Analytics: A paper.li paper.


Following Google Analytics, Unbounce, Kissmetrics and more... http://paper.li/adityr/1346921358 


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Monday, April 2, 2012

Zero Moment of Truth (ZMOT) from Google


Google promises a "new mental model of marketing": the Zero Moment of Truth (ZWOT). Read all about it and download the free ebook  by Jim Lecinski, Google's Managing Director of US Sales & Service  at http://www.zeromomentoftruth.com/.

There's also a whole new series of videos here: http://www.youtube.com/user/zeromomentoftruth.

Enjoy.




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Thursday, March 29, 2012

The Best Google Adsense Embed I've Seen

Ironic Sans puts Google Ads right near some vintage ads from days of yore.




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Tuesday, March 27, 2012

Twitter's Automagical Advertising Approach (What if it goes awry?)


Twitter's ad came out a couple of days ago. It's does a reasonable job of explaining how to put promoted tweets and products work for you. You can promote yourself in two ways: promoted tweets and promoted accounts.  It's pay-for-performance, in case you were wondering (you pay when users interact with your tweet or follow your account).

What caught my attention about Twitter's pitch was that you really don't have to do *anything* extra except pay. No searching for long-tail keywords on Google, no setting up Facebook ads. Nothing. According to the video, Twitter will look for and get your account promoted in front of people who have interests similar to your current followers.Twitter will figure out your most effective and popular tweets and promote them to this new audience as well. No new content is created. Twitter just adds a layer of zero-effort promotion on top of your usual activity.

Like anything that's so simple and easy, there is potential for things to go horribly wrong:

  • Promoting tweets to people who are similar your current followers means you run the risk of either amassing a large mass of "clones", having a small initial population of skewed interests determining your follower accumulation trajectory. or both.
  • How do you split test a tweet?  How can you measure and improve your advertising effectiveness? All you can do is promote and pray.



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Monday, March 26, 2012

List of (64 and counting) Places to Submit your Startup for PR


A laundry list of sites that I'm collecting on an on-going basis. A lot of people (I'm one of them! how about you?) are going to need this list later. Add new ones to comments and I'll update!

Beta Lists/Influencers:
Listing your app:
Any more?


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