Valve's Super-cool New Employee Handbook

Download @ http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf

$10 Startup: A Leanpub Experiment

So I'm writing this book based on my experience with launching web applications with absolutely no budget. I'm calling it The $10 Startup. Here's the pitch:

Think you need a business plan and venture capital to get your web application off the ground? Wrong. All you need is $10. Not monthly, not yearly. $10 Total. The $10 Startup will show you how to build and deploy web applications on a non-existent budget from start to finish step by step. In addition to enforcing a bootstrapper's mindset from day 1, The $10 Startup will help you validate your web application idea quickly and cheaply before scaling.

The reason I'm writing this book is not so much the need for recognition or money: I'm doing it to see if Leanpub works. Leanpub intends to change book publishing by allowing you to apply lean principles to book publishing, you're "self-publishing a book while still writing it". The argument is that a book is much like a startup and hence "lean" applies.

The minimum viable product for my book is a cover design and a blurb so... the lean approach is working so far. Now for the really important question...would you buy this book and how much would you pay for it?

Zero Moment of Truth (ZMOT) from Google

Google promises a "new mental model of marketing": the Zero Moment of Truth (ZWOT). Read all about it and download the free ebook  by Jim Lecinski, Google's Managing Director of US Sales & Service  at http://www.zeromomentoftruth.com/.

There's also a whole new series of videos here: http://www.youtube.com/user/zeromomentoftruth.

Enjoy.